The Soft is the Strategy. The Boss is the Outcome.
What is a Soft Boss?
A Soft Boss is a woman who knows she doesn’t have to exhaust herself to be powerful.
She is ambitious, self-aware, intentional, and grounded. She builds the business, manages the money, protects her peace, enjoys her life, and gives herself permission to evolve. It’s not about doing less with your life. It’s about no longer losing yourself while building it.
The Soft is the strategy. The Boss is the outcome.
This is what it feels like when women stop competing and start exhaling together.
"I built Soft Boss because I was successful and exhausted, and I knew there had to be another way."
-Demi Howell, Founder
The Soft Boss Society is a private membership for women ready to trade hustle for peace. Get the Forgiveness Clearing, Archetype Discovery Kit, the SOFT Method, SOMA Slow Down, Soft Boss Money Method, monthly reset, strategy sessions, simple drops for wellness, and style/beauty, and inside the Society.
Join The Society
Soft Boss Archetype Test
Discover your Soft Boss Archetype. Find out which pattern is keeping you from your softest, most powerful self. Take the Soft Boss Archetype Quiz.
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What is the Soft Boss Experience?
The Soft Boss Experience is private coaching with Demi Howell for the woman who is ready to lead, build, and live from a place of peace instead of pressure. Together we work through what has been keeping you in overdrive and create a way of living and working that feels like you.
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What is the Soft Boss Life?
The Soft Boss Life is how you look, how cares for yourself, and how you live. Your hair is cared for, makeup is effortless, wardrobe says you’ve arrived, and your home feels like the place where you can exhale. Here you will find the beauty, style, wellness, and home essentials that help you look the part and feel at ease in the life you have worked for.
Digital Library
Out curated collection of workbooks, toolkits, classes, and practical resources designed to help you navigate life, business, and personal growth.
Courses & Workshops
Our courses and workshops tackle real challenges in business and life from building confidence and showing up online to confronting shame, setting boundaries, and breaking old patterns. Through honest conversations, practical instruction, and guided exercises, we help women turn what they learn into real change.
Soft Boss Gift Shop
Body Care
Body Care
The Soft Boss Body Box
The Soft Boss Body Box is a luxurious self-care experience designed to help you slow down, reconnect, and pour into yourself first. Curated with soothing essentials that nourish the body and calm the mind, each product transforms everyday moments into sacred rituals.
Conceal & Carry
This multi-functional, full-coverage concealer delivers a natural, skin-like finish and can be used to conceal dark circles, define brows, and prep eyelids for long-lasting eyeshadow wear.
